Heinemann Duty Free and Pallini entice passengers with Limoncello
Customers are invited to observe the creation and craftsmanship work of the iconic ceramic bottles of Pallini’s “Amalfi Coast Limited Edition Limoncello”. Two Italian artists will paint a very limited exclusive edition of bottles with Bologna inspired details, which afterwards can be won at a sweepstake.
Passengers have an insight view of what is happening inside the Heinemann Duty Free & Travel Value Shop already before the security controls. Displays placed on a Pallini branded Ape car show the activities of the artists painting their individual works on the ceramic bottles. Passengers are offered to taste some Limoncello across various locations at the airport, both land- and airside. In addition, customers are invited to share their Limoncello experience in the Heinemann Shop and win an exclusive weekend trip to the Amalfi Coast and live the ultimate Limoncello experience.
“Our company is extremely thrilled about this activation in Bologna and about partnering with Heinemann Duty Free in Italy for such an extensive promotion. Heinemann is one of our strongest Travel Retail partners globally and when they offered us the possibility to create such a unique promotion within their outlets in Italy, we were very pleased to build this activity together. Our company has a strong focus and commitment on the Travel Retail segment and Pallini Limoncello is the leading Limoncello in Duty Free also thanks to the opportunities that partners such as Heinemann help us to create worldwide,” says Micaela Pallini, CEO of Pallini Spa.
“Partnering with Pallini in creating this magnificent promotion was a pure pleasure. Our common goal is to be on the forefront of innovation and creating memorable moments for air passengers in travel retail. The prospect of winning a very special trip or a super limited edition bottle is particular and unique and will help to entice even more passengers into our stores,” says Karl Niendorf, Managing Director of Travel Retail Italiana.
"Bologna airport is keen on delivering a unique passenger experience, making each stay more enjoyable, especially during the demanding summer holiday season. The high commitment of all partners allowed a prominent positioning of the activity across a variety of airport touch-points". Stefano Gardini, Bologna Airport Business Non-Aviation Director, adds: “We are delighted to host such an exclusive event and product. Limoncello is among the most iconic Italian products but what we see today is something unexpected that undoubtedly will contribute to a unique passengers experience which is part of our DNA.”
(Heinemann press release)
26/10/2023
News
DIRECTORS AND HR MANAGERS FROM 40 EUROPEAN AIRPORTS MEET IN BOLOGNA FOR ACI EUROPE LEADERSHIP AND HUMAN RESOURCES FORUM
For two days - October 26th and 27th - Bologna becomes the European capital of top managers of human resources of the major airports in Europe.&nbs...
Read more26/06/2023
News
RUNWAY MAINTENANCE WORK
As part of periodic maintenance schedule, the runway of Bologna Marconi Airport will be closed to air traffic for nine nights, from 00.05 a.m....
Read more28/03/2023
News
Heinemann Bologna shines in new splendor
Heinemann Bologna shines in new splendor • Heinemann Shops at Bologna Airport reopened after extensive modernization • Design of the st...
Read more14/12/2022
News
BOLOGNA AIRPORT OBTAINS THE "LEVEL 3+ NEUTRALITY" ENVIRONMENTAL CERTIFICATION FROM ACI EUROPE
Bologna Airport obtained "Level 3+ Neutrality" accreditation as part of the international "Airport Carbon Accreditation" programme, the certificati...
Read more06/10/2022
News
Automobili Lamborghini renews and develops partnership with Bologna’s Marconi Airport. A new Lamborghini Urus VIP service, airport boutique and follow-me car
Automobili Lamborghini’s partnership with Bologna’s Guglielmo Marconi Airport has been renewed and strengthened: Lamborghini’s exhibition space inside the passenger terminal now becomes a full-scale boutique, with merchandise sales accompanying the vehicles on display.
Read more21/09/2022
News
Bologna Marconi Airport is the first airport management company in Italy to obtain gender equality certification based on the new UNI / PdR 125: 20...
Read more25/05/2022
News
RUNWAY CLOSED AT NIGHT FROM 6 TO 10 AND FROM 13 TO 15 JUNE FOR WORKS
In the light of the airfield maintenance planning, the runway of Bologna Marconi Airport will be closed to air traffic from 00.36 a.m. to 6.00 a.m....
Read more
