The new web site takes off
After 4 years from its last restyling, Marconi website changes completely, putting the passenger at the centre of the information flow with new services, a new graphic design and special care dedicated to partially sighted passengers.Among the most interesting news, we highlight:
- The viewing of personalised contents according to the passenger's needs (with differently customised homepages according to three users type: passengers using the airport wi-fi network, users surfing from home and users surfing abroad);
- the improvement of e-commerce services (with a new updated interface of online services to simplify and speed up the purchase of flights, parking tickets, VIP Lounge passes and with the possibility to book the YouFirst service);
- the optimising of the user's online experience (improved graphics, use of illustrations enhancing the understanding, reorganisation of the contents);
- the improvement of the accessibility (with a particular attention to the partially sighted passengers, in compliance with the the Protocol of Agreement with Bologna City Council undersigned last week for the promotion of tourism accessibility).
Within the Passenger Airport Guide you will find all the answers to the most frequent questions asked by passengers: for those travelling from Bologna, arriving in Bologna, parking at the airport, and those with special needs.
With our MyFlight service the passengers can collect all information connected with their flight, with a constant updating on any changes.
The new Customer Care Centre gives access to all the channels connecting you to the airport: over-the-phone information, the app, the virtual assistant 'Guglielmo Chatbox', replying through Messenger.
Moreover, the splitting of the contents into three macro sections was confirmed: Travellers (all a passenger needs), Corporate (information about the airport Management, the business opportunities and the activities relating to the Environment, Quality and Safety) and Investor Relations (the specific communications linked with AdB's nature as a society listed on the stock market, a section which was introduced in 2015).
The Airport's website, available in Italian, English and with a Chinese section, was realised in collaboration with Tangible for the experience design and project, Endurance s.r.l. – Web Solutions for the technical realisation and eMinds s.r.l. for the dynamic packaging system connected with air ticketing.
The new website is also supported by an online communication campaign, available from today on the Passenger Terminal screens and on the social media channels of the Airport with the slogan 'One for all!'. More information at: oneforall.blq.it
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