"One Touch BLQ" an innovative high-tech service to share information with passengers at Bologna Airport
“ONE TOUCH BLQ” was developed with the technical support of Connecthings, a French company leader in the industry of communication systems for public spaces, with projects developed in 27 European and American cities. ONE TOUCH BLQ will allow to deliver directly on passengers’ devices the information from the website and the airport’s app that may result most useful in a given area. For example: wayfinding at the entrance with the Airport’s maps, useful hints for security controls in the security control area, a shopping guide, etc.
Links to the information are conveyed through 50 beacons and 85 stickers positioned in different locations of the terminal. Fifteen more stickers will be shortly set on local buses and at the stops of Aerobus BLQ, connecting directly to the Airport’s real time flight information.
To share the Airport’s information, three technologies are available: QR Code, NFC or Beacon.
The easiest way is to activate the QR Code reader on one’s smartphone and scan the code from the sticker reporting its symbol. This will connect the device to the website page delivering the location-relevant information.
It is also possible to use the smartphone NFC technology, bringing the device within proximity of the sticker’s symbol and access directly to the website content referring to that peculiar area.
However, the most innovative technology uses Beacons. In this case, passengers will not have to take any action, but will simply receive accurate information conveying different messages relevant to the different areas. To receive the messages it is enough to download the Airport’s official app and activate the Bluetooth.
This service is free of charge, available in both Italian and English for iPhone and Android smartphones.
“ONE TOUCH BLQ” will go together with other information instruments that Bologna Airport is already offering to passengers – website, app, social media – and has been presented in Bologna today by Nazareno Ventola, CEO and Managing Director, Clémence Barret, Sales Manager Italy of Connecthings, Silvia Lombardi, IT and Innovation Manager, and Barbara Melotti, Process Control, Quality and Facilitation Manager.
RUNWAY CLOSED AT NIGHT FROM 6 TO 10 AND FROM 13 TO 15 JUNE FOR WORKS
In the light of the airfield maintenance planning, the runway of Bologna Marconi Airport will be closed to air traffic from 00.36 a.m. to 6.00 a.m....Read more
DECARBONIZATION: BOLOGNA AIRPORT FINANCES ENVIRONMENTAL PROTECTION PROJECTS IN KENIA, PERU AND INDONESIA
The commitment of Bologna Airport on the issues of sustainable development and reduction of the environmental impact does not stop. During 2021, t...Read more
AIRPORTS ACROSS EUROPE SIGN UP TO THE “TOULOSE DECLARATION” IN RECORD NUMBERS REINFORCING INDUSTRY’S COMMITMENT TO A NET ZERO FUTURE
AIRPORTS ACROSS EUROPE SIGN UP TO THE “TOULOSE DECLARATION” IN RECORD NUMBERS REINFORCING INDUSTRY’S COMMITMENT TO A NET ZERO FUT...Read more
FROM JUNE NEW DIRECT FLIGHT TO ICELAND
PLAY has added four new destinations to its summer schedule for 2022 with flights to Bologna in Italy, Stuttgart in Germany, Prague in the Czech Re...Read more
"URBAN BLUE", A COMPANY FOR THE INTERNATIONAL DEVELOPMENT OF URBAN AIR MOBILITY (UAM), LAUNCHED TODAY
Urban Blue, a project focused on sustainable mobility set up by Aeroporti di Roma, Aeroporto di Venezia, Aeroports de la Cote d’Azur and Aero...Read more
Lamborghini Huracán - Follow Me Car for the Airport
Automobili Lamborghini has renewed its partnership with Bologna Guglielmo Marconi Airport for the seventh time, delivering a new follow-me car, a H...Read more
Emirates Returns to Bologna and celebrates five years of service in the Emilian capital
Emirates has resumed services to Bologna, one of its four gateways in Italy, whose operations were inaugurated exactly five years ago on November 3...Read more