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Heinemann Duty Free and Pallini entice passengers with Limoncello

8/1/2019 Just in time for the summer high season Heinemann Duty Free and Pallini are celebrating one of Italy’s most iconic liqueurs with an activation at Bologna airport from 1 August until 15 September. The activation is the very first campaign of this kind that Pallini developed exclusively with Travel Retail Italiana, a subsidiary of Gebr. Heinemann.  

Customers are invited to observe the creation and craftsmanship work of the iconic ceramic bottles of Pallini’s “Amalfi Coast Limited Edition Limoncello”. Two Italian artists will paint a very limited exclusive edition of bottles with Bologna inspired details, which afterwards can be won at a sweepstake.

Passengers have an insight view of what is happening inside the Heinemann Duty Free & Travel Value Shop already before the security controls. Displays placed on a Pallini branded Ape car show the activities of the artists painting their individual works on the ceramic bottles. Passengers are offered to taste some Limoncello across various locations at the airport, both land- and airside. In addition, customers are invited to share their Limoncello experience in the Heinemann Shop and win an exclusive weekend trip to the Amalfi Coast and live the ultimate Limoncello experience.

“Our company is extremely thrilled about this activation in Bologna and about partnering with Heinemann Duty Free in Italy for such an extensive promotion. Heinemann is one of our strongest Travel Retail partners globally and when they offered us the possibility to create such a unique promotion within their outlets in Italy, we were very pleased to build this activity together. Our company has a strong focus and commitment on the Travel Retail segment and Pallini Limoncello is the leading Limoncello in Duty Free also thanks to the opportunities that partners such as Heinemann help us to create worldwide,”
says Micaela Pallini, CEO of Pallini Spa.

“Partnering with Pallini in creating this magnificent promotion was a pure pleasure. Our common goal is to be on the forefront of innovation and creating memorable moments for air passengers in travel retail. The prospect of winning a very special trip or a super limited edition bottle is particular and unique and will help to entice even more passengers into our stores,”
says Karl Niendorf, Managing Director of Travel Retail Italiana.

"Bologna airport is keen on delivering a unique passenger experience, making each stay more enjoyable, especially during the demanding summer holiday season. The high commitment of all partners allowed a prominent positioning of the activity across a variety of airport touch-points". Stefano Gardini, Bologna Airport Business Non-Aviation Director, adds: “We are delighted to host such an exclusive event and product. Limoncello is among the most iconic Italian products but what we see today is something unexpected that undoubtedly will contribute to a unique passengers experience which is part of our DNA.

(Heinemann press release)