Bologna airport offers potential business partners the most unique opportunity, consisting of human and infrastructural wealth.
The terminal’s proximity to the city centre means that potential business partners include, not only passengers, but also a further 59% of people who either accompany passengers to the airport or come to meet them upon arrival. There is also a daily community of several thousand airport employees working and moving in and around the airport.
Our infrastructure also contains commercial areas positioned strategically in relation to the passenger flows, both before and after the safety checks. The direct marketing of the points of sale and advertising surfaces allows us to build made to measure solutions with our partners, guaranteeing brand visibility and the development of turnover and profitability.
As of 2011, following certain important reorganisation operations, the flows of the current terminal will be FURTHER optimised. This will enable our existing partners to maximise the opportunities offered by the shopping habits of our passengers. Approximately 2,000 square metres of new business space will be placed at the disposal of potential new partners interested in intercepting passengers, meeters and greeters and our airport community, which is growing constantly.